Keep what works. Rebuild what is holding your website back.
Your business may have grown beyond the website you started with. If the design feels dated, the pages are difficult to update or visitors struggle to understand what you offer, a thoughtful website redesign can give it a clearer direction without throwing away everything you have built.
A redesign starts by listening
I’m Jen, and I want to know what you like about your current website before changing it. Maybe the colors still feel right, a particular page brings inquiries, or customers know exactly where to find a useful resource. Those details matter.
We also look at what gets in the way: confusing menus, outdated information, hard-to-read pages, a difficult contact process or content that no longer reflects your services. Your new site should solve the real problems, not simply look different.
Protect the paths people already use
Before changing page addresses, I review the existing site and create a page plan. Where practical, the new site keeps the same addresses so customers and search engines can still reach familiar pages. A changed address may need a redirect to the closest relevant replacement.
Keeping an address is only one part of a careful rebuild. Page purpose, useful content, internal links, titles and contact details also need attention. No migration can promise unchanged rankings, but planning helps avoid unnecessary disruption.
Bring the design and content together
A professional website redesign can include clearer page layouts, refreshed copy, service pages and stronger next steps. The final scope depends on your site and what you want to achieve. We can preserve recognizable brand elements while making the content easier to read on phones and larger screens.
- Review the current pages and navigation
- Agree on what stays, changes or needs to be added
- Build editable content within the chosen platform
- Plan internal links and any necessary redirects
- Check key contact routes and review the site before launch
Set an estimate around the actual work
Every rebuild starts from a different place, so I provide a project-specific estimate rather than a one-size-fits-all redesign price. Page count, platform, content, online-store features and migration needs all affect the work.
Hosting, domains, premium tools and ongoing updates are separate unless included in writing. We agree on deliverables and responsibilities before starting, including who supplies photos and approves the content. If you like your current layout and only need targeted improvements, a smaller website improvement project may suit you better.
Show me what you have in mind
Send your current website address and a short explanation of what you like, dislike and want changed. Add any example websites that capture the feeling or features you want. It also helps to know which inquiries or sales matter most to your business.
If you have traffic or search reports, we can use them to inform the plan. We will not invent success figures or treat a new design as a guarantee of more revenue. The goal is a clearer, more useful website with a sensible foundation for future growth.
Frequently asked questions
Does a redesign mean changing my domain?
Usually not. We can often keep your existing domain while rebuilding the site. Hosting and platform changes are planned separately, and the exact process depends on your setup.
Can the new site look similar to the old one?
Yes. A refresh can retain your colors, branding and familiar content while improving layout, readability and navigation. Tell me what you want preserved.
Will every old page need a redirect?
No. Pages that retain the same address do not normally need a migration redirect. Pages that move or are removed need individual review so visitors are not sent somewhere unrelated.
Tell us about your project
Share the basics and Jen will help you identify the next step. Do not include passwords or sensitive customer information.
Not sure where to start?
A conversation is a useful first step. Tell us what you have now and what you want to improve.